Quality function deployment (QFD) and marketing: towards customer satisfaction
Document title: Quality function deployment (QFD) and marketing: towards customer satisfaction
Journal: Revista de ciencias sociales - Universidad del Zulia
Database: CLASE
System number: 000225759
ISSN: 1315-9518
Authors: 1
2
Institutions: 1Universidad del Zulia, Facultad de Ciencias, Maracaibo, Zulia. Venezuela
2Universidad del Zulia, Facultad de Humanidades y Educación, Maracaibo, Zulia. Venezuela
Year:
Season: Ene-Abr
Volumen: 7
Number: 1
Pages: 34-44
Country: Venezuela
Language: Inglés
Document type: Artículo
Approach: Analítico, descriptivo
Disciplines: Administración y contaduría
Keyword: Mercadotecnia,
Estudios de mercado,
Consumidores
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