Barger, Christopher. The social media strategist: building a successful program from the inside out. New York: McGraw-Hill, 2012, 304 p., ISBN: 978-00-7176-825-2
Document title: Barger, Christopher. The social media strategist: building a successful program from the inside out. New York: McGraw-Hill, 2012, 304 p., ISBN: 978-00-7176-825-2
Journal: Revista de administracao contemporanea
Database: CLASE
System number: 000385342
ISSN: 1415-6555
Authors: 1
Institutions: 1Pontificia Universidade Catolica de Sao Paulo, Faculdade de Economia e Administracao, Sao Paulo. Brasil
Year:
Season: Mar-Abr
Volumen: 18
Number: 2
Pages: 236-238
Country: Brasil
Language: Portugués
Document type: Reseña de libro
Approach: Descriptivo
Disciplines: Ciencias de la comunicación
Keyword: Medios de comunicación masiva,
Sociología de la comunicación,
Medios sociales,
Estrategia
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