| Journal: | Management today en español |
| Database: | CLASE |
| System number: | 000209169 |
| ISSN: | 0186-5609 |
| Authors: | Rodríguez Murillo, Antonio |
| Year: | 2002 |
| Season: | Abr-May |
| Volumen: | 28 |
| Number: | 6 |
| Pages: | 26-29 |
| Country: | México |
| Language: | Español |
| Document type: | Ensayo |
| Approach: | Analítico |
| Disciplines: | Administración y contaduría |
| Keyword: | Mercadotecnia, México, Consumidores, Productos |
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