| Journal: | Journal of technology management & innovation |
| Database: | CLASE |
| System number: | 000534581 |
| ISSN: | 0718-2724 |
| Authors: | Kang, Youngmo1 Lee, Mingook1 Lee, Sungjoo1 |
| Institutions: | 1Ajou University, Department of Industrial Engineering, Suwon-si, Gyeonggi-do. Corea del Sur |
| Year: | 2014 |
| Season: | Jul |
| Volumen: | 9 |
| Number: | 2 |
| Pages: | 98-117 |
| Country: | Chile |
| Language: | Inglés |
| Document type: | Artículo |
| Approach: | Analítico, descriptivo |
| English abstract | This research investigates the adoption factors of smartphones focusing on the differences of smartphone and feature phone users. We used Technology Acceptance Model (TAM) which incorporates service-oriented and device-oriented functional attributes as exogenous variables for a product-service system such as smartphones. In addition, Decision Tree (DT) and customer surveys were conducted. As a study results, we found that the service-oriented functional attributes - 'wireless internet' and 'mobile applications' - affect the adoption of smartphones regardless of users. However, the DT results revealed that the more important factor is 'mobile applications' to smartphone users but 'wireless internet' for feature phone users. In conclusion, we discovered that a strategy emphasis on the service-oriented attributes is needed for the adoption of smartphones |
| Disciplines: | Administración y contaduría |
| Keyword: | Planeación, Mercadotecnia, Mercado de telefonía móvil, Modelo de Aceptación Tecnológica, Mínimos cuadrados parciales, Árbol de decisión, Teléfonos inteligentes |
| Keyword: | Planning, Marketing, Cellular phone market, Technology acceptance model, Partial least square, Decision tree, Smartphone |
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