Service-Oriented Factors Affecting the Adoption of Smartphones



Título del documento: Service-Oriented Factors Affecting the Adoption of Smartphones
Revue: Journal of technology management & innovation
Base de datos: CLASE
Número de sistema: 000534581
ISSN: 0718-2724
Autores: 1
1
1
Instituciones: 1Ajou University, Department of Industrial Engineering, Suwon-si, Gyeonggi-do. Corea del Sur
Año:
Periodo: Jul
Volumen: 9
Número: 2
Paginación: 98-117
País: Chile
Idioma: Inglés
Tipo de documento: Artículo
Enfoque: Analítico, descriptivo
Resumen en inglés This research investigates the adoption factors of smartphones focusing on the differences of smartphone and feature phone users. We used Technology Acceptance Model (TAM) which incorporates service-oriented and device-oriented functional attributes as exogenous variables for a product-service system such as smartphones. In addition, Decision Tree (DT) and customer surveys were conducted. As a study results, we found that the service-oriented functional attributes - 'wireless internet' and 'mobile applications' - affect the adoption of smartphones regardless of users. However, the DT results revealed that the more important factor is 'mobile applications' to smartphone users but 'wireless internet' for feature phone users. In conclusion, we discovered that a strategy emphasis on the service-oriented attributes is needed for the adoption of smartphones
Disciplinas: Administración y contaduría
Palabras clave: Planeación,
Mercadotecnia,
Mercado de telefonía móvil,
Modelo de Aceptación Tecnológica,
Mínimos cuadrados parciales,
Árbol de decisión,
Teléfonos inteligentes
Keyword: Planning,
Marketing,
Cellular phone market,
Technology acceptance model,
Partial least square,
Decision tree,
Smartphone
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