La segmentacion de mercados
Document title: La segmentacion de mercados
Journal: Ingeniería industrial
Database: PERIÓDICA
System number: 000092594
ISSN: 0258-5960
Authors: 1
Institutions: 1Universidad Politécnica de Madrid, Dep Economia Gestion Explotaciones Industrias Forestales, Madrid. España
Year:
Volumen: 9
Number: 3
Pages: 230-238
Country: Cuba
Document type: Artículo
Approach: Analítico, descriptivo
Disciplines: Economía,
Administración y contaduría
Keyword: Comercio nacional,
Empresas,
Mercadotecnia,
Mercados,
Segmentacion,
Consumidores,
Variables,
Belson-metodo
Keyword: Economics,
Management and accounting,
Domestic trade,
Enterprises,
Marketing,
Markets,
Segmentation,
Consumers,
Variables,
Belson-method
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