Journal: | Industria alimentaria (México, D.F.) |
Database: | PERIÓDICA |
System number: | 000215800 |
ISSN: | 0187-7658 |
Authors: | Chamorro Mera, Antonio Miranda González, Francisco Javier Sanguino Galván, Ramón |
Year: | 2003 |
Season: | Jul-Ago |
Volumen: | 25 |
Number: | 4 |
Pages: | 8-19 |
Country: | México |
Language: | Español |
Document type: | Artículo |
Approach: | Descriptivo |
Disciplines: | Administración y contaduría |
Keyword: | Mercadotecnia, Productos, Mercado, Estrategia |
Keyword: | Management and accounting, Marketing, Products, Market, Strategy |
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