| Journal: | BAR - Brazilian Administration Review |
| Database: | CLASE |
| System number: | 000331060 |
| ISSN: | 1807-7692 |
| Authors: | Grzybovski, Denize1 Amancio, Cristhiane Oliveira da Graca2 Paco-Cunha, Elcemir3 |
| Institutions: | 1Universidade de Passo Fundo, Faculdade de Ciencias Economicas, Administrativas e Contabeis, Passo Fundo, Rio Grande do Sul. Brasil 2Empresa Brasileira de Pesquisa Agropecuaria, Centro de Pesquisa Agropecuaria do Pantanal, Corumba, Mato Grosso do Sul. Brasil 3Universidade Federal de Juiz de Fora, Departamento de Ciencias Administrativas, Juiz de Fora, Minas Gerais. Brasil |
| Year: | 2007 |
| Season: | May-Ago |
| Volumen: | 4 |
| Number: | 2 |
| Pages: | 81-94 |
| Country: | Brasil |
| Language: | Inglés |
| Document type: | Artículo |
| Approach: | Teórico, analítico |
| English abstract | This article aims to demonstrate the analytical power of the imagery concept for an organizational analysis. The gaps in organizational studies justify building new reference pictures in the organizational culture, with imagery as a starting point, considering subjectivity as an object of the phenomenology investigation and imagery as an object of anthropology and sociology. The analytical perspective follows the sociology of the knowledge and, in this context, applications of anthropology, general sociology, analytical and social psychologies are presented. The result is an organizational imagery accessed by the objectivity of the subjects, through the language, where the images attributed to the reality emerge |
| Disciplines: | Administración y contaduría, Antropología, Psicología |
| Keyword: | Historia y teorías de la administración y la contaduría, Etnología y antropología social, Psicología social, Imaginario social, Teoría de lo imaginario, Estudios organizacionales, Cambio organizacional, Cultura organizacional, Análisis organizacional |
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