| Revue: | Journal of business |
| Base de datos: | CLASE |
| Número de sistema: | 000491061 |
| ISSN: | 2078-9424 |
| Autores: | Hernández-López, Laura1 Barrio-García, Salvador del1 |
| Instituciones: | 1Universidad de Granada, Granada. España |
| Año: | 2018 |
| Volumen: | 10 |
| Número: | 1 |
| Paginación: | 38-51 |
| País: | Perú |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Enfoque: | Analítico, descriptivo |
| Resumen en inglés | This study aims to identify the main actors in the ecotourism online value co-creation ecosystem. With the ever-increasing demand to which the ecotourism sector has been subject in recent years, there is a need for business models featuring interactive tools that allow ecotourists to participate and co-create their own experiences. Not only will ecotourism businesses and ecotourists participate in this process, but so too will several other stakeholders, becoming key actors in the co-creation of value. Ecotourism, being of a hedonic and experiential nature, requires strategies that are geared towards enjoyment of the joint value co-creation experience. With this finality, we present some factors, such as motivation, that are necessary for the ecotourist's value co-creation, as well as various other aspects that influence their behavior. Our expectation is that value co-creation will have a positive effect on the behavior and experiences of tourists when it comes to developing ecotourism products and services. Specifically, we expect that the implementation of a co-creation strategy will lead to greater satisfaction and loyalty. Accordingly, drawing on the existing literature, we present a theoretical proposal of the antecedents and consequents that affect and enable online value co-creation by ecotourists |
| Disciplinas: | Administración y contaduría, Economía |
| Palabras clave: | Administración de instituciones, Economía de servicios, Turismo, Ecoturismo, Era digital, Redes sociales, Plataformas digitales, Satisfacción, Lealtad comercial |
| Texte intégral: | http://revistas.up.edu.pe/index.php/business/article/view/874/1054 |
