Value Co-Creation in Ecotourism: Finding Solutions in a Digital Era



Título del documento: Value Co-Creation in Ecotourism: Finding Solutions in a Digital Era
Revista: Journal of business
Base de datos: CLASE
Número de sistema: 000491061
ISSN: 2078-9424
Autores: 1
1
Instituciones: 1Universidad de Granada, Granada. España
Año:
Volumen: 10
Número: 1
Paginación: 38-51
País: Perú
Idioma: Inglés
Tipo de documento: Artículo
Enfoque: Analítico, descriptivo
Resumen en inglés This study aims to identify the main actors in the ecotourism online value co-creation ecosystem. With the ever-increasing demand to which the ecotourism sector has been subject in recent years, there is a need for business models featuring interactive tools that allow ecotourists to participate and co-create their own experiences. Not only will ecotourism businesses and ecotourists participate in this process, but so too will several other stakeholders, becoming key actors in the co-creation of value. Ecotourism, being of a hedonic and experiential nature, requires strategies that are geared towards enjoyment of the joint value co-creation experience. With this finality, we present some factors, such as motivation, that are necessary for the ecotourist's value co-creation, as well as various other aspects that influence their behavior. Our expectation is that value co-creation will have a positive effect on the behavior and experiences of tourists when it comes to developing ecotourism products and services. Specifically, we expect that the implementation of a co-creation strategy will lead to greater satisfaction and loyalty. Accordingly, drawing on the existing literature, we present a theoretical proposal of the antecedents and consequents that affect and enable online value co-creation by ecotourists
Disciplinas: Administración y contaduría,
Economía
Palabras clave: Administración de instituciones,
Economía de servicios,
Turismo,
Ecoturismo,
Era digital,
Redes sociales,
Plataformas digitales,
Satisfacción,
Lealtad comercial
Texto completo: http://revistas.up.edu.pe/index.php/business/article/view/874/1054