Environment, resources and interpretation: influences in the internationalization strategies of the food industry in Brazil



Título del documento: Environment, resources and interpretation: influences in the internationalization strategies of the food industry in Brazil
Revista: BAR - Brazilian Administration Review
Base de datos: CLASE
Número de sistema: 000331058
ISSN: 1807-7692
Autores: 1
1
Instituciones: 1Universidade Federal do Parana, Centro de Pesquisa e Pos-Graduacao em Administracao, Curitiba, Parana. Brasil
Año:
Periodo: May-Ago
Volumen: 4
Número: 2
Paginación: 40-63
País: Brasil
Idioma: Inglés
Tipo de documento: Artículo
Enfoque: Analítico, descriptivo
Resumen en inglés This article analyzes the internationalization strategies of companies in the food industry from Paraná State, in Brazil. The logic of analysis sought to corroborate the idea that internationalization is a strategic phenomenon cognitively mediated in the light of environmental pressures and resources within the organization. Therefore, the role of the environment, resources and interpretive schemes are analyzed and used to explain three strategic internationalization patterns found in the food industry of Paraná: domestic, reluctant and active international action. Based on those constructs, and from an institutional and cognitive perspective of analysis, the study contributes to the debate related to homogeneity, heterogeneity and organizational strategic action
Disciplinas: Economía
Palabras clave: Comercio internacional,
Economía industrial,
Teoría institucional,
Industria alimentaria,
Internacionalización,
Ambiente,
Recursos,
Interpretación,
Estrategias,
Brasil
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