Atuacao do marketing para produtos organicos: Uma abordagem do mix de marketing
Document title: Atuacao do marketing para produtos organicos: Uma abordagem do mix de marketing
Journal: Revista de ciencias empresariais da UNIPAR
Database: CLASE
System number: 000238454
ISSN: 1517-6304
Authors: 1
2
Institutions: 1Universidade Federal de Santa Catarina, Florianopolis, Santa Catarina. Brasil
2Universidade Paranaense, Umuarama, Parana. Brasil
Year:
Season: Jul-Dic
Volumen: 4
Number: 2
Pages: 121-135
Country: Brasil
Language: Portugués
Document type: Artículo
Approach: Descriptivo
Disciplines: Administración y contaduría
Keyword: Mercadotecnia,
Productos orgánicos,
Estrategias,
Mix de marketing,
Certificación,
Comportamiento del consumidor
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