Journal: | Revista de ciencia & tecnologia |
Database: | PERIÓDICA |
System number: | 000356921 |
ISSN: | 0103-8575 |
Authors: | Bertolini, Geysler Rogis Flor1 Possamai, Osmar2 |
Institutions: | 1Universidade Estadual do Oeste do Parana, Cascavel, Parana. Brasil 2Universidade Federal de Santa Catarina, Florianopolis, Santa Catarina. Brasil |
Year: | 2005 |
Season: | Ene-Dic |
Volumen: | 13 |
Number: | 25-26 |
Pages: | 17-25 |
Country: | Brasil |
Language: | Portugués |
Document type: | Artículo |
Approach: | Analítico, descriptivo |
Disciplines: | Administración y contaduría |
Keyword: | Mercadotecnia, Conciencia ambiental, Hábitos de consumo, Criterios de compra, Instrumentos de evaluación |
Keyword: | Management and accounting, Marketing, Environmental consciousness, Consumption habits, Purchasing criteria, Evaluation instruments |
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