Proposta de instrumento de mensuracao do grau de consciencia ambiental, do consumo ecologico e dos criterios e compra dos consumidores



Document title: Proposta de instrumento de mensuracao do grau de consciencia ambiental, do consumo ecologico e dos criterios e compra dos consumidores
Journal: Revista de ciencia & tecnologia
Database: PERIÓDICA
System number: 000356921
ISSN: 0103-8575
Authors: 1
2
Institutions: 1Universidade Estadual do Oeste do Parana, Cascavel, Parana. Brasil
2Universidade Federal de Santa Catarina, Florianopolis, Santa Catarina. Brasil
Year:
Season: Ene-Dic
Volumen: 13
Number: 25-26
Pages: 17-25
Country: Brasil
Language: Portugués
Document type: Artículo
Approach: Analítico, descriptivo
Disciplines: Administración y contaduría
Keyword: Mercadotecnia,
Conciencia ambiental,
Hábitos de consumo,
Criterios de compra,
Instrumentos de evaluación
Keyword: Management and accounting,
Marketing,
Environmental consciousness,
Consumption habits,
Purchasing criteria,
Evaluation instruments
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