| Journal: | Revista de administracao (Sao Paulo) |
| Database: | CLASE |
| System number: | 000214936 |
| ISSN: | 0080-2107 |
| Authors: | Souza, Mariella Consoni Florenzano Toledo, Jose Carlos de |
| Year: | 2001 |
| Season: | Jul-Sep |
| Volumen: | 36 |
| Number: | 18 |
| Pages: | 40-48 |
| Country: | Brasil |
| Language: | Portugués |
| Document type: | Artículo |
| Approach: | Analítico |
| Disciplines: | Administración y contaduría |
| Keyword: | Mercadotecnia, Empresas, Brasil, Industria automotriz, Autopartes |
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