Responsabilidade social corporativa: Uma investigacao sobre a percepcao do consumidor
Document title: Responsabilidade social corporativa: Uma investigacao sobre a percepcao do consumidor
Journal: Revista de administracao contemporanea
Database: CLASE
System number: 000271231
ISSN: 1415-6555
Authors: 1
2
Institutions: 1Universidade Federal do Rio de Janeiro, Faculdade de Administracao e Ciencias Contabeis, Rio de Janeiro. Brasil
2Pontificia Universidade Catolica do Rio de Janeiro, Rio de Janeiro. Brasil
Year:
Season: Jul-Sep
Volumen: 11
Number: 3
Pages: 83-103
Country: Brasil
Language: Portugués
Document type: Artículo
Approach: Aplicado, descriptivo
Disciplines: Economía,
Administración y contaduría
Keyword: Empresas,
Mercadotecnia,
Responsabilidad social,
Comportamiento del consumidor,
Investigación cualitativa,
Brasil
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