Pesquisa qualitativa em marketing e suas variacoes: Trilhas para pesquisas futuras
Document title: Pesquisa qualitativa em marketing e suas variacoes: Trilhas para pesquisas futuras
Journal: Revista de administracao contemporanea
Database: CLASE
System number: 000235400
ISSN: 1415-6555
Authors: 1
2
Institutions: 1Universidade Federal do Rio Grande do Sul, Porto Alegre, Rio Grande do Sul. Brasil
2Universidade Paranaense, Umuarama, Parana. Brasil
Year:
Season: Abr-Jun
Volumen: 9
Number: 2
Pages: 9-33
Country: Brasil
Language: Portugués
Document type: Artículo
Approach: Teórico, descriptivo
Disciplines: Administración y contaduría
Keyword: Mercadotecnia,
Investigación de mercados,
Métodos cualitativos,
Análisis de técnicas
Document request
Note: The document is shipping cost.









Original documents can be consulted at the Departamento de Información y Servicios Documentales, located in the Annex to the General Directorate of Libraries (DGB), circuito de la Investigación Científica across from the Auditorium Nabor Carrillo, located between the Institutes of Physics and Astronomy. Ciudad Universitaria UNAM. Show map
For more information: Departamento de Información y Servicios Documentales, Tels. (5255) 5622-3960, 5622-3964. E-mail: sinfo@dgb.unam.mx . Monday to Friday from (8 to 16 hrs).