Kardes, Frank R. Consumer behavior and managerial decision making. 2nd ed. Upper Saddle River, New Jersey: Prentice Hall, 2002, 455 p. ISBN-10: 0130916021
Document title: Kardes, Frank R. Consumer behavior and managerial decision making. 2nd ed. Upper Saddle River, New Jersey: Prentice Hall, 2002, 455 p. ISBN-10: 0130916021
Journal: Revista de administracao contemporanea
Database: CLASE
System number: 000318242
ISSN: 1415-6555
Authors: 1
Institutions: 1Universidade de Brasilia, Brasilia, Distrito Federal. Brasil
Year:
Season: Ene-May
Volumen: 12
Number: 1
Pages: 253-255
Country: Brasil
Language: Portugués
Document type: Reseña de libro
Approach: Analítico
Disciplines: Administración y contaduría
Keyword: Mercadotecnia,
Ventas,
Comportamiento del consumidor,
Toma de decisiones
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