| Journal: | Pan |
| Database: | PERIÓDICA |
| System number: | 000152874 |
| ISSN: | 0187-8492 |
| Authors: | Sortwell, Daniel R |
| Year: | 1997 |
| Season: | Jun |
| Volumen: | 44 |
| Number: | 524 |
| Pages: | 8-20 |
| Country: | México |
| Language: | Español |
| Document type: | Ensayo |
| Approach: | Divulgación, analítico |
| Disciplines: | Administración y contaduría |
| Keyword: | Mercadotecnia, Ventas, Clientes |
| Keyword: | Management and accounting, Marketing, Sales, Customers |
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