Journal: | Management today en español |
Database: | CLASE |
System number: | 000217735 |
ISSN: | 0186-5609 |
Authors: | Barba Pingarrón, Enrique |
Year: | 2004 |
Season: | May |
Volumen: | 30 |
Number: | 3 |
Pages: | 38-42 |
Country: | México |
Language: | Español |
Document type: | Artículo |
Approach: | Analítico |
Disciplines: | Administración y contaduría |
Keyword: | Mercadotecnia, Empresas, Costumer Relationship Management, CRM, Clientes |
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