| Journal: | Management today en español |
| Database: | CLASE |
| System number: | 000214107 |
| ISSN: | 0186-5609 |
| Authors: | Rodríguez Murillo, Antonio |
| Year: | 2001-2002 |
| Season: | Dic-Ene |
| Volumen: | 28 |
| Number: | 3 |
| Pages: | 19-21 |
| Country: | México |
| Language: | Español |
| Document type: | Artículo |
| Approach: | Analítico |
| Disciplines: | Economía |
| Keyword: | Empresas, Clientes, Costumer Relationship Management, Planeación estratégica |
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