Journal: | Management today en español |
Database: | CLASE |
System number: | 000224000 |
ISSN: | 0186-5609 |
Authors: | Woessner, Pedro |
Year: | 1996 |
Season: | May |
Volumen: | 22 |
Number: | 7 |
Pages: | 28-31 |
Country: | México |
Language: | Español |
Document type: | Ensayo |
Approach: | Crítico, prospectivo |
Disciplines: | Administración y contaduría |
Keyword: | Mercadotecnia, Publicidad, Televisión |
Document request | |