| Revista: | Journal of technology management & innovation |
| Base de datos: | CLASE |
| Número de sistema: | 000416597 |
| ISSN: | 0718-2724 |
| Autores: | Cropley, David H1 Kaufman, James C2 Cropley, Arthur J3 |
| Instituciones: | 1University of South Australia, Adelaide, Australia Meridional. Australia 2California State University, Long Beach, California. Estados Unidos de América 3University of Hamburg, Hamburgo. Alemania |
| Año: | 2011 |
| Volumen: | 6 |
| Número: | 3 |
| Paginación: | 13-30 |
| País: | Chile |
| Idioma: | Inglés |
| Tipo de documento: | Ensayo |
| Enfoque: | Prospectivo |
| Resumen en inglés | Identifying the extent and nature of the creativity of new products is a key for innovation management. The revised Creative Solution Diagnosis Scale (CSDS) is a 27-item scale based on a theoretical model of functional creativity, consisting of five main criteria: Relevance & Effectiveness, Problematization, Propulsion, Elegance and Genesis. The CSDS offers potential for differentiated assessments of product creativity as part of the larger process of innovation. Non-expert judges rated a series of mousetrap designs using a 30-item version of the CSDS. Confirmatory factor analysis revealed a simple structure that corresponded closely to the a priori theoretical model of functional creativity. The untrained judges were able to use the scale with a high degree of reliability and internal consistency. The scale offers a tool for managing innovation, especially for stimulating creativity and diagnosing the creativity of products |
| Disciplinas: | Administración y contaduría |
| Palabras clave: | Mercadotecnia, Creatividad, Producto, Innovación |
| Texto completo: | Texto completo (Ver HTML) |
