| Journal: | Investigación e innovación en ingenierías |
| Database: | PERIÓDICA |
| System number: | 000446251 |
| ISSN: | 2344-8652 |
| Authors: | Jiménez Sierra, Devinso José1 Cabrera, Erica1 Ortega, Antonio1 |
| Institutions: | 1Corporación Unificada Nacional -CUN, Colombia |
| Year: | 2020 |
| Volumen: | 8 |
| Number: | 1 |
| Pages: | 125-139 |
| Country: | Colombia |
| Language: | Español |
| Document type: | Artículo |
| Approach: | Analítico, crítico |
| English abstract | Objective:Map the dynamics of appropriation of plans and actions of Corporate Social Responsibility (CSR) in the city of Santa Marta, evidencing the use of the concept associated with CSR that could generate a discussion in order to improve the conditions of the society or environment in the one that the business activities develop. Methodology:As for the research, it is of analytical type, as the main tool for the construction of the same, the MAC method (Key Actors Mapping) was used and from there the different lines are structured where the actors involved in the established variables. Results:The low generation and disposition of public and private organizations with high management impact are described, the disconnection and low articulation between entities that carry out related social impact activities were found, for the same population ignoring, both, their interventions. Conclusions: It can be affirmed that the present investigation shows the dynamics that the business sector exerts in the city of Santa Marta, analyzed from the Corporate Social Responsibility (CSR), recognizing the contribution of improvement that they give to the different scenarios (environmental, education, health, amongothers) in which CSR management is addressed. Among the actors that stand out in the research are organizations belonging to different economic sectors, giving us an overview of the degree of corporate social responsibility in the city of Santa Marta.Keywords:Corporate social responsibility, map of actors, society, environment |
| Disciplines: | Sociología |
| Keyword: | Actores sociales, Colombia, Empresarios, Responsabilidad social, Santa Marta (Colombia) |
| Keyword: | Colombia, Entrepreneurs, Social responsibility, Social actors, Santa Marta (Colombia) |
| Full text: | http://revistas.unisimon.edu.co/index.php/innovacioning/article/view/3176/4367 |
