Journal: | Investigación administrativa |
Database: | CLASE |
System number: | 000318326 |
ISSN: | 1870-6614 |
Authors: | Bada Carbajal, Lila Margarita1 Rivas Tovar, Luis Arturo1 |
Institutions: | 1Instituto Politécnico Nacional, Escuela Superior de Comercio y Administración, México, Distrito Federal. México |
Year: | 2003 |
Season: | Jul-Dic |
Volumen: | 32 |
Number: | 92 |
Pages: | 1-19 |
Country: | México |
Language: | Español |
Document type: | Artículo |
Approach: | Descriptivo, aplicado |
English abstract | This investigation is oriented to evaluate the competitiveness of orange producers of Alamo Veracruz, (Mexico) thought the value chain model of (Porter 1982). Also, a revision of the situation in the Global and Mexican market is made. 5 methods of industry analysis are applied and a empirical research is made to 29 producers of orange of Veracruz Poplar are (Mexico); nine independent variables are evaluated: infrastructure, administration of human resources, supplying, technological development, logistic commits, operations, logistic, marketing research and service external post sale. As result of this a high correlation is founded between these variables and the competitiveness of orange producers. Finally is concluded that these producers are not competitive |
Disciplines: | Economía |
Keyword: | Comercio internacional, Economía agrícola, Competitividad, Cadena de valor, México, Naranja |
Full text: | Texto completo (Ver PDF) |