| Revista: | Investigación administrativa |
| Base de datos: | CLASE |
| Número de sistema: | 000318326 |
| ISSN: | 1870-6614 |
| Autores: | Bada Carbajal, Lila Margarita1 Rivas Tovar, Luis Arturo1 |
| Instituciones: | 1Instituto Politécnico Nacional, Escuela Superior de Comercio y Administración, México, Distrito Federal. México |
| Año: | 2003 |
| Periodo: | Jul-Dic |
| Volumen: | 32 |
| Número: | 92 |
| Paginación: | 1-19 |
| País: | México |
| Idioma: | Español |
| Tipo de documento: | Artículo |
| Enfoque: | Descriptivo, aplicado |
| Resumen en inglés | This investigation is oriented to evaluate the competitiveness of orange producers of Alamo Veracruz, (Mexico) thought the value chain model of (Porter 1982). Also, a revision of the situation in the Global and Mexican market is made. 5 methods of industry analysis are applied and a empirical research is made to 29 producers of orange of Veracruz Poplar are (Mexico); nine independent variables are evaluated: infrastructure, administration of human resources, supplying, technological development, logistic commits, operations, logistic, marketing research and service external post sale. As result of this a high correlation is founded between these variables and the competitiveness of orange producers. Finally is concluded that these producers are not competitive |
| Disciplinas: | Economía |
| Palabras clave: | Comercio internacional, Economía agrícola, Competitividad, Cadena de valor, México, Naranja |
| Texto completo: | Texto completo (Ver PDF) |
