O produto seguro. Estrutura e classificacao de un bem intangivel no marketing de servicos
Document title: O produto seguro. Estrutura e classificacao de un bem intangivel no marketing de servicos
Journal: Gestao e desenvolvimento
Database: CLASE
System number: 000157694
ISSN: 1413-828X
Authors: 1
Institutions: 1Universidade Sao Francisco, Braganca Paulista, Sao Paulo. Brasil
Year:
Season: Ene-Jun
Volumen: 4
Number: 1
Pages: 79-86
Country: Brasil
Language: Portugués
Document type: Artículo
Approach: Analítico, descriptivo
Disciplines: Economía
Keyword: Economía de servicios,
Brasil,
Seguros,
Mercadotecnia,
Empresas
Document request
Note: The document is shipping cost.









Original documents can be consulted at the Departamento de Información y Servicios Documentales, located in the Annex to the General Directorate of Libraries (DGB), circuito de la Investigación Científica across from the Auditorium Nabor Carrillo, located between the Institutes of Physics and Astronomy. Ciudad Universitaria UNAM. Show map
For more information: Departamento de Información y Servicios Documentales, Tels. (5255) 5622-3960, 5622-3964. E-mail: sinfo@dgb.unam.mx . Monday to Friday from (8 to 16 hrs).