| Journal: | Comunicación media |
| Database: | CLASE |
| System number: | 000139857 |
| Year: | 1997 |
| Season: | Ene |
| Volumen: | 4 |
| Number: | 24 |
| Pages: | 31-34 |
| Country: | México |
| Language: | Español |
| Document type: | Artículo |
| Approach: | Descriptivo |
| Disciplines: | Administración y contaduría |
| Keyword: | Mercadotecnia, México, Publicidad, Fernández, H |
| Document request | |
