| Revista: | BAR - Brazilian Administration Review |
| Base de datos: | CLASE |
| Número de sistema: | 000329165 |
| ISSN: | 1807-7692 |
| Autores: | Boehe, Dirk Michael1 |
| Instituciones: | 1Instituto de Ensino e Pesquisa, Sao Paulo. Brasil |
| Año: | 2010 |
| Volumen: | 7 |
| Número: | 1 |
| Paginación: | 79-97 |
| País: | Brasil |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Enfoque: | Analítico, descriptivo |
| Resumen en inglés | This paper investigates the relationship between [MNC] coordination mechanisms and subsidiary new product development [NPD] activities. We focus on two essentially different coordination mechanisms, internal markets and global decision-making autonomy, and argue that both mechanisms are likely to increase a subsidiary's exposure to market forces which, in turn, provides different kinds of incentives for a subsidiary's in-house NPD and NPD outsourcing. We tested our hypotheses using structural equations modeling. The results suggest that internal markets have a positive effect on NPD outsourcing while global autonomy has a positive effect on inhouse NPD. Thus, this study contributes to integrating the internal market construct with the coordination mechanism stream of literature |
| Disciplinas: | Administración y contaduría, Economía |
| Palabras clave: | Mercadotecnia, Empresas, Trasnacionales, Desarrollo de productos, Nuevos productos, Estrategia global, Subsidiarias, Coordinación, Mercado internacional, Terciarización |
| Texto completo: | Texto completo (Ver PDF) Texto completo (Ver HTML) |
