| Journal: | BAR - Brazilian Administration Review |
| Database: | |
| System number: | 000552962 |
| ISSN: | 1807-7692 |
| Authors: | Hoppen, Norberto1 Klein, Amarolinda da Costa Zanela1 Rigoni, Eduardo Henrique1 |
| Institutions: | 1Universidade do Vale do Rio dos Sinos, Sao Leopoldo, Rio Grande do Sul. Brasil |
| Year: | 2017 |
| Volumen: | 14 |
| Number: | 2 |
| Country: | Brasil |
| Language: | Inglés |
| Document type: | Artículo |
| English abstract | Virtual business communities (VBC) are virtual networks of people who share common interests and comprise online software platforms that enables the fast exchange of information, collaboration and business interactions. From 2011 to 2015, we developed a design science research to create a VBC platform for an agricultural cluster of flower growers in the South of Brazil. The goal of this platform was to help to structure and strengthen this cluster by bringing together buyers and sellers while fostering cooperation to boost cluster competitiveness and economic development in the region. However, a number of challenges surfaced during the process, which led to a failure in the VBC platform's diffusion. We adopted a sociomaterial perspective based on the mangle of practice concept (Pickering, 1993) to investigate this failure, by analyzing the key challenges involved in developing a VBC platform in an agricultural context. As its main result, this paper reveals the mangling process during the design and application of the VBC platform and details the different instances of tuning between the participants and the technology. We observed resistance and factors that weakened cooperation and resulted in a lack of governance rules, which are key to the success of a VBC platform. |
| Disciplines: | Administración y contaduría |
| Keyword: | Administración de instituciones |
| Keyword: | Virtual business communities, Mangle of practice, ICT adoption, Agriculture, Design science research, Management of institutions |
| Full text: | Texto completo (Ver HTML) Texto completo (Ver PDF) |
