| Revista: | BAR - Brazilian Administration Review |
| Base de datos: | CLASE |
| Número de sistema: | 000494879 |
| ISSN: | 1807-7692 |
| Autores: | Rogeri, Nelson1 Meireles, Manuel1 Sanches, Cida1 Ferreira-Junior, Samuel1 Marietto, Marcio Luiz2 |
| Instituciones: | 1Centro Universitário Campo Limpo Paulista, Campo Limpo Paulista, Sao Paulo. Brasil 2Instituto Politecnico de Leiria, Leiria. Portugal 3Universidade do Contestado, Mafra, Santa Catarina. Brasil |
| Año: | 2020 |
| Volumen: | 17 |
| Número: | 1 |
| País: | Brasil |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Enfoque: | Analítico, descriptivo |
| Resumen en inglés | This work proposes an artifact oriented by Design Science (DS) methods for measuring the degree of boldness in business social actors, especially entrepreneurs and business people. To construct the artifact, the work of Eysenck and Wilson (1975) was used. The methodological approach used was Design Science, as the present object of study is considered an information artifact and, as such, has functions of data processing, reducing entropy (vision of syntax), forming meaning (vision of representation), and achieving viability (vision of adaptation). To ensure the validity of the study, a sample of users made up of 30 organizational psychologists was used, selected by convenience. The results demonstrated that using the artifact allows to measure entrepreneurs’ degree of boldness, affording them greater assertiveness in choosing and structuring their business. The study has a number of implications for managerial practice since by using the artifact it is possible to measure an entrepreneur’s degree of boldness and allow more assertive choices and structuring of their business, all the while reducing the rate of micro and small businesses that die early. In the academic field, the artifact will enable research on the degree of boldness of businesspeople with diverse other organizational variables |
| Disciplinas: | Administración y contaduría, Economía |
| Palabras clave: | Administración de la producción, Empresas, Actores sociales, Emprenderismo, Diseño científico |
| Keyword: | Production management, Enterprises, Social actors, Entrepreneurship, Design science |
| Texto completo: | https://biblat.unam.mx/hevila/BARBrazilianadministrationreview/2020/vol17/no1/9.pdf Texto completo (Ver HTML) Texto completo (Ver PDF) |
