| Journal: | BAR - Brazilian Administration Review |
| Database: | |
| System number: | 000552894 |
| ISSN: | 1807-7692 |
| Authors: | Carrieri, Alexandre de Pádua1 Diniz, Ana Paula Rodrigues2 Souza, Eloisio Moulin de3 Menezes, Raquel Santos Soares2 |
| Institutions: | 1Universidade Federal de Minas Gerais, FACE, Belo Horizonte, MG. Brasil 2Universidade Federal de Minas Gerais, CEPEAD, Belo Horizonte, MG. Brasil 3Universidade Federal do Espírito Santo, Programa de Pós-Graduação em Administração, Vitória, ES. Brasil |
| Year: | 2013 |
| Season: | Jul-Sep |
| Volumen: | 10 |
| Number: | 3 |
| Pages: | 281-303 |
| Country: | Brasil |
| Language: | Inglés |
| English abstract | The purpose of this article is to identify and analyze social representations of femininity and masculinity, as reported by women business executives in Brazil. For that, the research resorted to semi-structured interviews of sixty-four executives from seven Brazilian cities. As a technique for data analysis, this research utilized the theoretical and conceptual basis of French discourse analysis. When gender issues become related to the specific qualities of being a woman and a business executive - or to the interfaces that gender may establish with an individual's work - contradictions may emerge from the construction of a particular thematic. Also, positive and negative aspects of being a female executive exist, namely: (a) representations of an executive; (b) feminine competency and incompetency; (c) dilemmas regarding sensitivity; (d) conflicts involving seduction power; (e) omissions, prejudice and violence suffered by women at work; and (f) motherhood. |
| Keyword: | Femininity, Masculinity, Business executive, Gender, Brazil |
| Full text: | Texto completo (Ver HTML) Texto completo (Ver PDF) |
