Creativity and Innovation in the Context of Team-work: an Evaluation in the Self-management Cells and Quality Control Circles of Ambev S.C. Branch
Document title: Creativity and Innovation in the Context of Team-work: an Evaluation in the Self-management Cells and Quality Control Circles of Ambev S.C. Branch
Journal: BAR - Brazilian Administration Review
Database: CLASE
System number: 000287537
ISSN: 1807-7692
Authors: 1
Institutions: 1Universidade Federal de Santa Catarina, Florianopolis, Santa Catarina. Brasil
Year:
Season: Ene-Abr
Volumen: 4
Number: 1
Pages: 21-34
Country: Brasil
Language: Inglés
Document type: Artículo
Approach: Analítico, descriptivo
English abstract This paper is about changes in the business world. The main goal is to study the implications related to people’s creativity expression owing to work organization in small groups in the Ambev S.C. branch. This is a qualitative study based on a case study. 21 self-management circles and 18 quality control circles in the organization were found. The self management circles are responsible for achieving the organizational main goals and the quality control circles to bring best practices and new ideas. The result shows that quality control circles are more powerful than the self management circles as a space to develop people creativity and organizational innovation. It is relevant to stress that in the CCQs there are more multidisciplinary and common purpose guided to a collective objective desired by all the members of the team. On the other hand, in the CGA´s there are more discipline to accept the common tactics to people reach the objectives of the group and the corporative aims. The conclusion is that the changes in the business environment make the small work group very important to a company’s creativity and a fundamental strategy differentiation in the process of work organization in the context of the business world
Disciplines: Administración y contaduría
Keyword: Dirección y control,
Administración de la producción,
Organización,
Cambio organizacional,
Control de calidad,
Círculos de calidad,
Creatividad,
Innovación,
Equipos de trabajo,
Autogestión
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