| Revue: | Ludus vitalis |
| Base de datos: | CLASE |
| Número de sistema: | 000405330 |
| ISSN: | 1133-5165 |
| Autores: | Yoeli, Erez1 Hoffman, Moshe2 Rand, David G3 Nowak, Martin A3 |
| Instituciones: | 1Federal Trade Commison, Washington, Distrito de Columbia. Estados Unidos de América 2University of California, La Jolla, California. Estados Unidos de América 3Harvard University, Cambridge, Massachusetts. Estados Unidos de América |
| Año: | 2013 |
| Volumen: | 21 |
| Número: | 40 |
| Paginación: | 273-291 |
| País: | México |
| Idioma: | Español |
| Tipo de documento: | Artículo |
| Enfoque: | Experimental |
| Resumen en inglés | A defining aspect of human cooperation is the use of sophisticated indirect reciprocity. We observe others, talk about others, and act accordingly. We help those who help others, and we cooperate expecting that others will cooperate in return. Indirect reciprocity is based on reputation, which spreads by communication. A crucial aspect of indirect reciprocity is observability: reputation effects can support cooperation as long as peoples’ actions can be observed by others. In evolutionary models of indirect reciprocity, natural selection favors cooperation when observability is sufficiently high. Complimenting this theoretical work are experiments where observability promotes cooperation among small groups playing games in the laboratory. Until now, however, there has been little evidence of observability’s power to promote large-scale cooperation in real world settings. Here we provide such evidence using a field study involving 2,413 subjects. We collaborated with a utility company to study participation in a program designed to prevent blackouts. We show that observability triples participation in this public goods game. The effect is over four times larger than offering a $25 monetary incentive, the company’s previous policy. Furthermore, as predicted by indirect reciprocity, we provide evidence that reputational concerns are driving our observability effect. In sum, we show how indirect reciprocity can be harnessed to increase cooperation in a relevant, real-world public goods game |
| Disciplinas: | Psicología, Economía |
| Palabras clave: | Psicología experimental, Psicología social, Econometría, Conducta, Teoría de juegos |
| Texte intégral: | Texto completo (Ver PDF) |
