| Revue: | Latin American Journal of Development |
| Base de datos: | CLASE |
| Número de sistema: | 000506248 |
| ISSN: | 2674-9297 |
| Autores: | Carramenha, Bruno1 |
| Instituciones: | 1Fundacao Armando Alvares Penteado, Sao Paulo. Brasil |
| Año: | 2021 |
| Periodo: | Mar-Abr |
| Volumen: | 3 |
| Número: | 2 |
| Paginación: | 725-737 |
| País: | Brasil |
| Idioma: | Portugués |
| Tipo de documento: | Artículo |
| Enfoque: | Analítico |
| Resumen en inglés | From the study of the practice ofcommunication within organizations through bibliographic research in the area of Public Relations, this paper aims to relate the concepts of identity and identification, derived from sociology, with the positions that corporate communication professionalshave assumed in organizations. By means of a historical look, it aims to investigate the process of identification of the professional in the performance of his activities, whether in the management of organizational media processes or in the strategic leadership of communication departments, based on the interpellations of the executives with whom he relates professionally or of the category of which he is a part |
| Resumen en portugués | |
| Disciplinas: | Administración y contaduría |
| Palabras clave: | Organización, Profesionales de la comunicación, Identidad profesional, Organizaciones, Relaciones públicas, Comunicación corporativa, Empleados |
| Keyword: | Business organization, Identity, Identification, Corporate communication, Employees, Organizations, Communication professionals, Public Relations |
| Texte intégral: | Texto completo (PDF) |
