Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy



Título del documento: Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy
Revista: Journal of technology management & innovation
Base de datos: CLASE
Número de sistema: 000406389
ISSN: 0718-2724
Autores: 1
Instituciones: 1University of Akron, Akron, Ohio. Estados Unidos de América
Año:
Volumen: 8
Número: 2
Paginación: 144-155
País: Chile
Idioma: Inglés
Tipo de documento: Artículo
Enfoque: Analítico, descriptivo
Resumen en inglés After the 2008 economic slowdown, and with increasing assault from enterprises from emerging economies, many innovative strategic leaders of multinational enterprises are forced to radically transform their enterprises. They often choose to change from low-cost strategy to innovation-driven product differentiation strategy. In this study, we use a multi-level Grounded Theory Methodology (GTM) and agency theory to empirically illustrate such a strategic transformation at a large composite fabric and accessories enterprise. Lessons are drawn from the impact of strategic transformation at multiple levels: strategic leader level, tactical-team manager level, operational follower level, and stakeholder level. Implications for practitioners and researchers are provided by way of mindful leader orientation and value-based innovation
Disciplinas: Administración y contaduría
Palabras clave: Historia y teorías de la administración y la contaduría,
Administración de instituciones,
Empresas,
Administración de empresas,
Tecnología,
Modelo de desarrollo,
Innovación,
Liderazgo,
Creación de valor,
Estrategia empresarial
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