| Revista: | Journal of technology management & innovation |
| Base de datos: | CLASE |
| Número de sistema: | 000330934 |
| ISSN: | 0718-2724 |
| Autores: | Sumeet Gupta1 Heng Xu2 |
| Instituciones: | 1Shri Shankaracharya College of Engineering and Technology, Department of Business Administration, Junwani, Bhilai. India 2Pennsylvania State University, College of Information Sciences and Technology, University Park, Pennsylvania. Estados Unidos de América |
| Año: | 2010 |
| Volumen: | 5 |
| Número: | 4 |
| Paginación: | 22-37 |
| País: | Chile |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Enfoque: | Analítico, descriptivo |
| Resumen en inglés | For technologies such as electronic commerce, mobile payments, internet and mobile banking etc. customers are concerned about security issues that arise as a result of adoption of these technologies. However, in practice, we find that customers forgo their considerations of risk in the technology, if the benefits of using the technology overpower the risks involved in using the technology. Understanding their relative roles in technology adoption will help technology developers focus their efforts on either of them to improve technology adoption. Results of this study reveal that in adopting a technology, customers are guided more by the perception of control rather than by the perception of risk. Implications for theory and practice are discussed |
| Disciplinas: | Economía |
| Palabras clave: | Banca, Nuevas tecnologías, Banca electrónica, Teléfonos celulares, Riesgo, Seguridad informática |
| Texto completo: | Texto completo (Ver HTML) |
