Development and Marketing of Solar Innovations: A Case Study



Título del documento: Development and Marketing of Solar Innovations: A Case Study
Revista: Journal of technology management & innovation
Base de datos: CLASE
Número de sistema: 000340358
ISSN: 0718-2724
Autores: 1
2
Instituciones: 1Fraunhofer Institute for Technological Trend Analysis, Euskirchen. Alemania
2Accenture, Dusseldorf, Renania-Westfalia. Alemania
Año:
Volumen: 5
Número: 2
Paginación: 91-103
País: Chile
Idioma: Inglés
Tipo de documento: Artículo
Enfoque: Analítico, descriptivo
Resumen en inglés This study aims to examine the process of development and marketing of CIS (copper-indium-selenium) technology as a major innovation in solar technology through the case of Würth Solar, which is the first company worldwide to have started mass production of CIS-solar modules. This article reports the development history of the technology and analyzes its innovative content. It also describes cooperation with innovation partners as a key to success. The participating organizations and actors involved are shown and their roles in the innovation process are illustrated. Challenges and oppositions are explained and the way the company managed to overcome these difficulties is presented
Disciplinas: Administración y contaduría
Palabras clave: Administración de la producción,
Economía de energéticos,
Innovación tecnológica,
Energía solar
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