| Revue: | BAR - Brazilian Administration Review |
| Base de datos: | |
| Número de sistema: | 000552921 |
| ISSN: | 1807-7692 |
| Autores: | Battaglia, Daniel1 Schimith, Cristiano D.2 Marciano, Marcelo A.2 Bittencourt, Sandro A. M.2 Diesel, Letícia3 Borchardt, Miriam2 Pereira, Giancarlo M.2 |
| Instituciones: | 1Instituto Federal de Educacao Ciencia e Tecnologia do Rio Grande do Sul, Porto Alegre, Rio Grande do Sul. Brasil 2Universidade do Vale do Rio dos Sinos, Sao Leopoldo, Rio Grande do Sul. Brasil 3Universidade de Santa Cruz do Sul, Santa Cruz, Rio Grande do Sul. Brasil |
| Año: | 2015 |
| Periodo: | Sep-Oct |
| Volumen: | 12 |
| Número: | 3 |
| Paginación: | 229-249 |
| País: | Brasil |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Resumen en inglés | This paper analyses how buyer companies perceive the value added to products and services offered by their suppliers and identifies the predominant elements that affect purchasing decisions and establishment of relationships between companies in a B2B context. A multiple case study was developed in 12 buyer companies from three industrial segments in southern Brazil: metal-mechanics, furniture and foods. The findings show that for supplier companies in the metal-mechanics industry to add value, they must identify buyers' needs, develop technology/innovation, be focused on competitive aspects, keep control of the supply chain, provide different purchasing channels, develop partnerships, and adapt to cultural aspects. Companies in the food industry consider the model for creating value to adapt to meet customer needs, the effective use of purchasing channels, functionality of products, and technical knowledge. The companies in the furniture industry value the methods that suppliers use to capture and implement required changes, effective control of the supply chain, and the representativeness of the suppliers' brand in the market. This study captures the perception of buyer companies in relation to predominant value-adding elements and could guide decisions for the adoption of managerial actions by supplier companies focused on adding value. |
| Disciplinas: | Economía |
| Palabras clave: | Empresas |
| Keyword: | Value added, Relationships, B2B, Competitiveness, Enterprises |
| Texte intégral: | Texto completo (Ver HTML) Texto completo (Ver PDF) |
