| Revista: | BAR - Brazilian Administration Review |
| Base de datos: | CLASE |
| Número de sistema: | 000336900 |
| ISSN: | 1807-7692 |
| Autores: | Barin Cruz, Luciano1 Pedrozo, Eugenio Avila2 Estivalete, Vania de Fatima Barros3 Hoff, Debora Nayar4 |
| Instituciones: | 1HEC Montreal, Montreal, Quebec. Canadá 2Universidade Federal do Rio Grande do Sul, Porto Alegre, Rio Grande do Sul. Brasil 3Universidade Federal de Santa Maria, Santa Maria, Rio Grande do Sul. Brasil 4Universidade Federal do Pampa, Santana do Livramento, Rio Grande do Sul. Brasil |
| Año: | 2010 |
| Periodo: | Jul-Sep |
| Volumen: | 7 |
| Número: | 3 |
| Paginación: | 310-324 |
| País: | Brasil |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Enfoque: | Analítico |
| Resumen en inglés | Some studies have already highlighted the effects of the introduction of Corporate Social Responsibility [CSR] projects into Multinational Corporations’ [MNC] strategies. However, little attention has been paid to the influence of transverse CSR structure on headquarters/subsidiary integration. In this article, we begin with the following question: What is the influence of the introduction of a centralized/decentralized structure on conducting a CSR strategy in a MNC? Our main objective is to identify conditions through which the structure of the CSR department influences the CSR strategy of the MNC. We define transverse CSR structure as: (1) the existence of a CSR directory at the headquarters level and a CSR representative at the subsidiary level, and (2) the existence of representatives from different areas who participate in meetings or committees to make decisions about CSR strategy. We argue that a transverse CSR structure favors consideration of global and local CSR demands by headquarters and subsidiaries. This process takes place through the mediation of three main elements: information exchange, awareness activities and definition of objectives |
| Disciplinas: | Administración y contaduría, Economía |
| Palabras clave: | Dirección y control, Empresas, Responsabilidad social empresarial, Trasnacionales, Estructura |
| Texto completo: | Texto completo (Ver PDF) |
