| Revista: | BAR - Brazilian Administration Review |
| Base de datos: | CLASE |
| Número de sistema: | 000337213 |
| ISSN: | 1807-7692 |
| Autores: | Carneiro, Jorge1 Rocha, Angela da2 Silva, Jorge Ferreira da1 |
| Instituciones: | 1Pontificia Universidade Catolica do Rio de Janeiro, Instituto de Administracao e Gerencia, Rio de Janeiro. Brasil 2Universidade Federal do Rio de Janeiro, Instituto COPPEAD de Administracao, Rio de Janeiro. Brasil |
| Año: | 2008 |
| Periodo: | Abr-Jun |
| Volumen: | 5 |
| Número: | 2 |
| Paginación: | 85-103 |
| País: | Brasil |
| Idioma: | Inglés |
| Tipo de documento: | Artículo |
| Enfoque: | Analítico |
| Resumen en inglés | Some authors have questioned whether the well-known Uppsala internationalization model would be generalizable to services. We take one of the model’s assumptions – that firms will follow a gradually increasing resource commitment path in each country – and challenge whether it would hold up under specific service characteristics or particular combinations of environmental variables and service characteristics. We review the literature in search of more appropriate dimensions for the classification of services that would allow for the test of the Uppsala model’s assumption. Based on purely conceptual reasoning, supported by previous empirical studies, we propose some hypotheses about how service firms would be expected to behave – in terms of their choice of foreign entry mode - under certain circumstances and what the performance implications would be expected to be. These hypotheses are contrary to the Uppsala model’s predictions. This paper is solely conceptual, so the key constructs (environment and service-specific variables) would still require operationalization before the hypotheses can be empirically tested |
| Disciplinas: | Administración y contaduría, Economía |
| Palabras clave: | Mercadotecnia, Economía de servicios, Empresas, Servicios, Internacionalización, Modelo de Uppsala |
| Texto completo: | Texto completo (Ver PDF) |
