New Normalcy? Consumption and identity between reproduction of social inequalities and social transformation in Brazil



Document title: New Normalcy? Consumption and identity between reproduction of social inequalities and social transformation in Brazil
Journal: Sociedade e Estado
Database: CLASE
System number: 000538024
ISSN: 0102-6992
Authors: 1
2
3
Institutions: 1International Psychoanalytic University, Erich Fromm Study Center, Berlim. Alemanha
2International Psychoanalytic University, Berlim. Alemanha
3Universidade Federal de Pernambuco, Programa de Pos-Graduacao em Administracao, Recife, Pernambuco. Brasil
Year:
Season: Sep-Dic
Volumen: 35
Number: 3
Pages: 787-813
Country: Brasil
Language: Inglés
Document type: Artículo
Approach: Descriptivo
English abstract The Covid-19 pandemic has been transforming economic, political and social realities into a so-called “new normalcy”. Learning to cope with this contingency requires (re)construction of people’s identity. In this study, we critically analyze the narratives of change and the consumption practices of Brazilians interviewed during the period of social distancing. We follow a critical social-psychological approach based on the works of Fromm, Rosa and Kühn. Our results show that the pandemic encourages people to reflect responsibly on their consumption, but also highlight how consumption contributes to the reproduction of social inequality, leading to polarizations within society
Portuguese abstract A pandemia do Covid-19 vem transformando realidades econômicas, políticas e sociais, numa chamada “nova normalidade”. Aprender a lidar com essa contingência requer (re)construção de identidade das pessoas. Neste estudo, analisamos criticamente as narrativas de mudança e as práticas de consumo de brasileiros entrevistados no período de distanciamento social. Para isso, utilizamos lentes teóricas de Fromm, Rosa e Kühn. Nossos resultados evidenciam que a pandemia estimula as pessoas a refletirem com responsabilidade sobre seu consumo, mas também destacam como o consumo contribui para a reprodução da desigualdade social, levando a polarizações dentro da sociedade
Disciplines: Sociología
Keyword: Problemas sociales,
Pandemia,
Desigualdad social,
Consumo,
Identidad
Keyword: Social problems,
Pandemic,
Social Inequality,
Consumption,
Identity
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