Boiry, Philippe. Des ‹‹Public-Relations›› aux Relations Publiques: La doctrine européenne de Lucien Matrat, Paris: Ed. L'Harmattan, 2004, 175 p
Document title: Boiry, Philippe. Des ‹‹Public-Relations›› aux Relations Publiques: La doctrine européenne de Lucien Matrat, Paris: Ed. L'Harmattan, 2004, 175 p
Journal: Revista de estudos da comunicacao
Database: CLASE
System number: 000267544
ISSN: 1518-9775
Authors: 1
Institutions: 1Pontificia Universidade Catolica do Parana, Curitiba, Parana. Brasil
Year:
Season: Ene-Jun
Volumen: 7
Number: 13
Pages: 65-66
Country: Brasil
Language: Portugués
Document type: Reseña de libro
Approach: Descriptivo
Disciplines: Administración y contaduría
Keyword: Organización,
Relaciones públicas,
Historia,
Francia,
Estados Unidos de América,
Estrategias,
Matrat, Lucien,
Trabajo,
Comercio
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