Critica dos modelos integrativos de comportamento do consumidor
Document title: Critica dos modelos integrativos de comportamento do consumidor
Journal: Revista de administracao (Sao Paulo)
Database: CLASE
System number: 000164025
ISSN: 0080-2107
Authors: 1
Institutions: 1Novartis Biociencias, S.A, Sao Paulo. Brasil
Year:
Season: Ene-Mar
Volumen: 35
Number: 1
Pages: 14-22
Country: Brasil
Language: Portugués
Document type: Artículo
Approach: Analítico, descriptivo
Disciplines: Administración y contaduría
Keyword: Mercadotecnia,
Consumidores,
Patrones de consumo,
Modelos de Markov
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