Bases de segmentacao de mercado no marketing industrial: um estudo de caso na industria de elevadores
Document title: Bases de segmentacao de mercado no marketing industrial: um estudo de caso na industria de elevadores
Journal: Revista de administracao (Sao Paulo)
Database: CLASE
System number: 000214677
ISSN: 0080-2107
Authors: 1
Institutions: 1Universidade de Sao Paulo, Faculdade de Economia, Administracao e Contabilidade, Sao Paulo. Brasil
Year:
Season: Oct-Dic
Volumen: 36
Number: 4
Pages: 52-63
Country: Brasil
Language: Portugués
Document type: Artículo
Approach: Analítico
Disciplines: Administración y contaduría
Keyword: Mercadotecnia,
Brasil,
Segmentos de mercado,
Elevadores OTIS
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