| Journal: | Revista de administracao Mackenzie |
| Database: | CLASE |
| System number: | 000228486 |
| ISSN: | 1518-6776 |
| Authors: | Oliveira, Tania Modesto Veludo de Ikeda, Ana Akemi |
| Year: | 2004 |
| Volumen: | 5 |
| Number: | 1 |
| Pages: | 197-222 |
| Country: | Brasil |
| Language: | Portugués |
| Document type: | Artículo |
| Approach: | Analítico |
| Disciplines: | Administración y contaduría |
| Keyword: | Mercadotecnia, Laddering, Metodología, Valor, Comportamiento |
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