| Journal: | Portafolio |
| Database: | PERIÓDICA |
| System number: | 000459530 |
| ISSN: | 1317-2085 |
| Authors: | Djukich, Dobrila1 Zavala, Sunilda1 Mendoza, María Inés1 |
| Institutions: | 1Universidad del Zulia, Maracaibo, Zulia. Venezuela |
| Year: | 2011 |
| Season: | Ene-Jun |
| Volumen: | 1 |
| Number: | 23 |
| Pages: | 32-40 |
| Country: | Venezuela |
| Language: | Español |
| Document type: | Artículo |
| Approach: | Analítico |
| English abstract | The main objective is to analyze the advertisement in the urban typographic landscape in Maracaibo, Venezuela, to reveal the spatial and social dynamics,analysis is based on theoretical postulates of Barthes (1974), Greimas and Courtes (1979) Berthin (2001) and Auge (2004). The corpus includes 300 photographies, three types of spech obtained for their categorization: informative, persuasive and mixed, the narrative program can offer a "contradiction between spaces and cluttered with text and spaces with almost every text, this architecture acts as a declarative function of fiduciary contract that the observer usually accepts (to believe) as daily speech. These visual speeches express different intonations " tha can be visually appreciated and "listened" to communicate an esthetic creation, The city becomes a great linen cloth that affects the significant wealth of the Zulian typographic expression |
| Disciplines: | Psicología, Arte |
| Keyword: | Publicidad, Comunicación visual, Paisaje urbano, Tipografía, Venezuela |
| Keyword: | Advertising, Typography, Urban landscape, Venezuela, Visual communication |
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