| Journal: | Panorama socioeconómico |
| Database: | CLASE |
| System number: | 000312256 |
| ISSN: | 0718-1566 |
| Authors: | Zamora, Jorge1 |
| Institutions: | 1Universidad de Talca, Talca. Chile |
| Year: | 2007 |
| Season: | Jul-Dic |
| Number: | 35 |
| Pages: | 174-175 |
| Country: | Chile |
| Language: | Español |
| Document type: | Reseña de libro |
| Approach: | Descriptivo, divulgación |
| Disciplines: | Administración y contaduría |
| Keyword: | Mercadotecnia, Libros de texto, Cultura empresarial |
| Full text: | Texto completo (Ver PDF) |
