Journal: | Lua nova |
Database: | CLASE |
System number: | 000229980 |
ISSN: | 0102-6445 |
Authors: | Fontenelle, Isleide1 |
Institutions: | 1Universidade de Sao Paulo, Sao Paulo. Brasil |
Year: | 2004 |
Number: | 63 |
Pages: | 163-177 |
Country: | Brasil |
Language: | Portugués |
Document type: | Ensayo |
Approach: | Analítico, descriptivo |
Disciplines: | Administración y contaduría |
Keyword: | Mercadotecnia, Sociocultura, Consumo |
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