A Study on the Use of the Balanced Scorecard for Strategy Implementation in a Large Brazilian Mixed Economy Company



Document title: A Study on the Use of the Balanced Scorecard for Strategy Implementation in a Large Brazilian Mixed Economy Company
Journal: Journal of technology management & innovation
Database: CLASE
System number: 000404233
ISSN: 0718-2724
Authors: 2
Institutions: 1Fundacao Pedro Leopoldo, Belo Horizonte, Minas Gerais. Brasil
2Universidade de Evora, Centro de Estudos e Formacao Avancada em Gestao e Economia, Evora. Portugal
Year:
Volumen: 8
Number: 3
Pages: 98-107
Country: Chile
Language: Inglés
Document type: Artículo
Approach: Analítico, descriptivo
English abstract The research described in this paper has analyzed the use of the balanced scorecard (BSC) as part of a management control system for implementing strategies in a large mixed economy company. The shareholder structure of the company combines traditional shareholder interests with those of the government. Based on a case study in Brazil, the research innovates on analyzing BSC use and contributions to translate a company's strategy (which requires bringing together different views) into objectives and goals aligned to the four BSC perspectives: financial, learning and growth, improvement of internal processes and customer. The results point out that: (1) BSC, when used as part of a MCS, provides effective improvement of the strategy implementation process and its diffusion across the different organizational levels; (2) in the company under analysis, the performance evaluation integrated qualitative, financial and productive dimensions; (3) BSC appeared as an important tool in strategy conception and implementation; and (4) BSC enables to translate the company's strategy into objectives and goals aligned to the financial, learning and growth, improvement of internal processes and customer perspectives
Disciplines: Administración y contaduría
Keyword: Economía,
Administración de instituciones,
Brasil,
Empresas,
Estrategia empresarial,
Administracion de sistemas de control
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