Woerner, Joachim. Marketing para todos. Sao Paulo: Summus, 1997, 197 p
Document title: Woerner, Joachim. Marketing para todos. Sao Paulo: Summus, 1997, 197 p
Journal: Intercom - Revista brasileira de ciencias da comunicacao
Database: CLASE
System number: 000174889
Authors: 1
Institutions: 1Universidade Federal de Alagoas, Vicosa, Alagoas. Brasil
Year:
Season: Ene-Jun
Volumen: 21
Number: 1
Pages: 169-171
Country: Brasil
Language: Portugués
Document type: Reseña de libro
Approach: Descriptivo
Disciplines: Administración y contaduría
Keyword: Mercadotecnia,
Comercio,
Woerner, Joachim,
Consumidores
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